Video SEO Video Creation: How to set up a successful Video SEO campaign: Creating the Video
The key steps to a successful Video SEO Campaign are 1) Research, 2) Creating the Video, 3) Video Optimization, 4) Distribution, 5) Evaluation and 6) Modifications.
Video SEO Research includes gathering information about your products, your customers, their buying habits, Internet search KEYWORDS and Keyword phrases that relate. This is one of the most important parts of SEO (Search Engine Optimization) and therefore should be important to you while working on Video SEO.
Video SEO – Video Creation with Proper Focus:
Research clearly shows that an Informational video is far more interesting and shareable than other types of video. Use concepts like ‘How to…’ or ‘Information about…’ or ‘Why this vs. that is better’, etc. When considering what your video should be about, see if you can answer some common questions you know people have about your stuff or your industry.
Offer helpful advise, a tutorial, or helpful tips in your video. Ask and answer common questions about your product or service.
If your video is seen as “useful” or “helpful” it is much more likely to be shared (very important) with others and thereby generate more traffic as the days go by. Whenever you can, you’ll want the content of the video to relate to the keyword research you did in step 1.
Your Video is Your 24/7 Sales Agent
There is a lot that goes into making a short yet powerful and compelling video. Think of it as a mini-sales agent, it has to give good information and encourage action (close the deal). In this case closing the deal means compelling the viewer to come visit your website and do or get something once they arrive.
Video SEO Video Creation and the Call to Action:
The basics in any good sales presentation will always have at least one good call to action (CTA). Your video should as well. Show them some but not all of your stuff and tell them if they visit your website they can see it all, get the answer, see the results, etc. Make your CTA enticing & obvious.
Video SEO Video Creation and Website URLs:
You will want to make it easy for the viewer to get to your website. Most video hosting sites do not make it easy to have a direct link in an obvious place to your website, so add it visually in the video. It will not be an active link (one they can click on), but if it is visible long enough, they’ll get the hint. I even suggest saying the name of the link, that way you can have the text for the site show up in your closed caption text file (which is index-able by Google).
A common place to add your website address (URL) is in the “bottom third” of the video and let it run the entire length of the clip if practical—this URL text is usually a visual aid only and not clickable.
Video SEO Creation and Video & Audio Quality:
Most any contemporary video camera will give you good enough quality for online viewing. HD quality is preferred, and in the near future will be expected. But don’t let the inability to record in HD stop you from getting started, Standard Quality is better than no video at all.
Your Audio quality is actually more important overall than the video quality. Be sure the Audio is clear and loud enough to be heard. Using better mics is a better place to spend your money than a wiz-bang camera with lousy audio. You may want to invest in an external mic to record rather than relying on the built in mics on many cameras or phones.
When we use the term Video Optimization on this site, we are speaking about improving ways for your video to get found and seen, not the ‘technical’ definition on a video’s quality. We specialize with the type of Video Optimization that improves a video’s search engine rankings (the next step).
Read the next segment on Video Optimization…