video seo

Video SEO - Video Creation
Video SEO Video Creation: How to set up a successful Video SEO campaign: Creating the Video
The key steps to a successful Video SEO Campaign are 1) Research, 2) Creating the Video, 3) Video Optimization, 4) Distribution,
5) Evaluation and 6) Modifications.

Video SEO Research includes gathering information about your products, your customers, their buying habits, Internet search KEYWORDS and Keyword phrases that relate. This is one of the most important parts of SEO (Search Engine Optimization) and therefore should be important to you while working on Video SEO.

Video SEO Video Creation...
By now you may have tried to make your own video and had to deal with it being too long, too blurry (by the time it gets to YouTube) or just too boring.

There is a lot that goes into making a short yet powerful and compelling video. Think of it as a mini-sales agent, it has to give good information and encourage action (close the deal). In this case closing the deal means compelling the viewer to come visit your website to do or get something.

Video SEO Video Creation and the Call to Action:
The basics in a sales presentation will always have at least one call to action. Your video should as well. Show them some but not all of something and tell them if they visit your website they can see it all, get the answer, see the results, etc.

Video SEO Video Creation and Website URLs:
You will want to make it easy for the viewer to get to your website. Most video hosting sites do not make it easy to have a direct link in an obvious place to your website, so add it visually to the video. It will not be an active link (one they can click on), but if it is visible long enough, they’ll get the hint.

A common place to add your website address (URL) is in the “bottom third” of the video and let it run the entire length of the clip if practical—this URL text is usually a visual aid only and not clickable.

 

Video SEO Creation and Video Content:
Offer helpful advise, a tutorial, or helpful tips in your video. Ask and answer common questions about your product or service.

If your video is seen as “useful” or “helpful” it is much more likely to be shared with others and thereby generate more traffic as the days go by. Whenever you can, you’ll want the content of the video to relate to the keyword research you did in step 1.

Video SEO Creation and Video Quality:
What’s the secret to getting good quality videos on YouTube? They may look great when they play on your computer, but after they get up on YouTube...well, not so good. YouTube compresses the video so if it has been compressed a lot before, it will get worse on YouTube.

We suggest using a video camcorder that stores video after it is captured in a non-compressed format. This will usually mean on a DV tape. When the video is stored on a Flash Memory-type card it is usually highly compressed. This means that the compressed video will be uncompressed for editing, re-compressed when you save it (or export it) and compressed again when uploaded to YouTube or other video hosting sites.

All this compressing and re-compressing is bad for the quality of the Video, so try to eliminate as many compressions as possible. You can not eliminate the compression done at the hosting site (aka YouTube) but you can try to eliminate as many compressions done before the video gets to that point.

This website is not a place for exhaustive discussion on compression or codec issues/theory. What we specialize in here is the type of Video Optimization that improves a video’s search engine rankings (the next step).

Read the next segment on Video Optimization...