Video SEO Research - Foundation to Online Marketing |
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Video SEO Research: How to set up a successful Video SEO campaign: Research for Online Marketing The key steps to a successful Video SEO Campaign are 1) Research, 2) Creating the Video, 3) Video Optimization, 4) Distribution, 5) Evaluation and 6) Modifications. Video SEO Research includes gathering information about your products, your customers, their buying habits, Internet search KEYWORDS and Keyword phrases that relate. This is one of the most important parts of SEO (Search Engine Optimization) and therefore should be important to you while working on Video SEO. |
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Video SEO Research... What does this mean? Well you need to know your market...Who are your customers? What are your customers interested in buying that you are selling? How do they find it normally? What is your competition doing to sell their stuff? What keywords do they employ, and is it working well for them? Visit your competition’s videos, click on their links and get an idea of the customer experience they offer. Armed with this valuable information you can match it and hopefully beat it. Video SEO Research and Keywords Then you need to search the Internet to see keywords or keyword phrases that relate to what you will sell and have high search volumes. A useful free tool is the Google Adwords Keyword Tool. With this tool you can search for keywords or keyword phrases and see which ones are the most popular. When you use keywords with your Video SEO efforts you don’t need to pay anyone to use them. That’s good news—Free is Good! Right now since Video SEO is still kinda’ new, the competition on keywords associated with videos is not nearly as high as with PPC (Pay-per-click) campaigns. But keep in mind you may want to combine your Video SEO efforts with PPC in the future. Video SEO Research and PPC An important factor to consider is running a Video SEO campaign for your videos along with a PPC campaign for your website which gives you the synergistic bonus of showing up EVERYWHERE when someone searches for your chosen keywords. Keep in mind the potential PPC cost to you in the future when selecting keywords for your Video SEO use. The most expensive keywords may not be your best choice, even if the cost to use them at first in your Video SEO-only portion of your campaign is nothing! |
Video SEO and The Keyword Musketeers
Gathering keywords is a fundamental part of any SEO campaign, video or not. Any research you can do on how to best gather the appropriate keywords for your marketing efforts will be time well spent. The focus of this set of articles is on Video SEO so we can not devote a lot of space to the keyword selection process, but please take our advise and embrace the high level of importance keyword selection plays in the Video SEO and SEO process. |