Video SEO Optimization Tips and Techniques |
|
Video SEO Optimization: How to set up a successful Video SEO campaign: Video Optimization The key steps to a successful Video SEO Campaign are 1) Research, 2) Creating the Video, 3) Video Optimization, 4) Distribution, 5) Evaluation and 6) Modifications. Video SEO Optimization of your Video can mean many things. You want the content of the video to match the keywords you chose from your Video SEO Research step. High Search Engine Rankings are our goal, so the primary focus should be on the use of the keywords in the Title, Tags and the Description that you upload along with the video to the hosting site (YouTube & others). You’ll want to use the keywords frequently yet not get too weird in how you use them—gone are the days when people tolerate nothing but keywords in what they read. |
|
VSEO Optimization - Optimizing Your Video... Video Optimization can mean making it look good—choosing the proper format, etc., but in this case we are talking about the proper use of the text that will accompany the video on the hosting site (aka YouTube and others) known as the TITLE, TAGS and DESCRIPTION text. This is the stuff that can make or break a Video SEO campaign. It’s time to apply what you learned in step 1 (Video SEO Research) to your video. Not so much in the content of the video, but in the keyword-rich text that will accompany the clip. Video SEO Optimization and Search Engine Results You’ll want your video to rank high in the search engine results page (SERP) when someone searches for your chosen keywords...not only on the video hosting site (i.e. YouTube Search Results) but also on the web (Google, Yahoo!, etc.) — this is all part of Search Engine Marketing or Online Marketing. v You’ll know you’ve got a winning combination if your video ranks well in both a Google & YouTube searches. The holy Grail here is getting one of those little Video Icons to show up in a Google search! Hard to get but possible if you do the right things...its part Science, part Art! Video SEO Optimization and Keyword Use The Title, Tags & Description text you choose will all be searchable. Even though you know you want a catchy Title to your video, try to use the keywords you chose as much as you can in all three places (Title, Tags & Description). An important tip: do not use more than 8 keyword phrases per video submission (also known as a Deployment). You’ll use them verbatim in the TAGS area, just type ’em in separated by spaces on YouTube and commas on other sites. While in YouTube if you need two or more words to be together as a keyword phrase add them as a Tag surrounded with quotes. Why limit yourself to 8 you ask? Think of it this way, each keyword you use may water down the strength of ALL of the keywords you use. Let’s say the total of all your TAGS (keywords) can have a maximum strength of 10 points (higher is better)... using 2 sets of words gives them 5 points each, but if you use 5 sets of words, they only get 2 points each. This is know as a “Dilution Factor”. It is something to think about when you want to cram in as many great keywords as you can into one video deployment. Video SEO Optimization and Keyword Abuse The Title of your video submission plays an important role in Video SEO. The tricky part is to use the keywords in your video’s Title properly. You’ll want it to make sense when it is read, but also want it to rank well in searches. |
This is one of the biggest challenges in Search Engine Marketing! If you err to one or the other however, go for the better search engine ranking, even if it messes with English (sorry Mom!). Search Engine Ranking wins out over grammar!
This usually means using the best keyword phrase at the beginning of the Title whenever possible. If your main phrase is “Dog Grooming”, then try “Dog Grooming Tips -- the best Dog Grooming possible” or “Dog Grooming made easy -- Dog Grooming anyone can master”. Get the idea? Repetition is important as well as position in the Title.
Video SEO and Description Text |