Video SEO Distribution - Getting the Word (Video) Out |
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Video SEO Distribution: How to set up a successful Video SEO campaign - Getting the Word Out: Video Distribution The key steps to a successful Video SEO Campaign are 1) Research, 2) Creating the Video, 3) Video Optimization, 4) Distribution, 5) Evaluation and 6) Modifications. Video SEO Distribution of your video means getting it out there on the Web. Uploading your video to YouTube is a great start, but there are many other video hosting sites that let your tireless electronic sales agent–your video–broadcast its message 365 days a year, all day and all night. What’s even better is that most of these sites are FREE! This step is where you get to be creative in the distribution and duplication of your video submissions. |
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Video SEO Distribution Video distribution, in the most basic way of looking at it, means uploading your video to various video hosting sites with YouTube being the primary location. YouTube gets the most video traffic and because of its relationship to Google (the king of search engines), it proves to be helpful for non-video site search rankings as well. When you send the video out to multiple hosting sites you get the advantage of volume on the web as well as presence. If a potential customer happens to be looking in various places for video content and they see you everywhere they look (especially if you rank well everywhere) then you are the most likely candidate for their business. Video SEO Distribution Location and Volume Remember the Video SEO Research you did? It not only helped you get great Keywords which were invaluable for the Video SEO Video Optimization step, but it helped you know where your customers looked for your type of products and services. Be sure to get your videos working for you in those locations as well. Getting your video into lots of places is a good thing. When it comes to videos, for now, we don’t have the same problem with “Duplicate Content” that we have to deal with in traditional SEO work. This means go for it! Get it up and playing as many places as you can and as many times as the site will allow. Video SEO Distribution and Focus You may remember that in the Video SEO Video Optimization section we spoke of the need to limit your keywords to a maximum of 8 per video and we hinted that less is better. That was because of Keyword Dilution factors. But some of those keywords you found are really good and you just gotta' use them right? If you are like most of us you’re saying, “My product or service does so much more than what just 8 keywords let me talk about”. The real issue here is Focus. While we don’t advise your product focus be so diverse as to be distracting (“it’s a dessert topping & a floor wax—just look at that shine!”) we do however, encourage the use of multiple sets of keywords, even if you only have one video. Video SEO Distribution - Additional Keywords The extra “keyword juice” we told you to collect in the Video SEO Research step – remember the Three Keyword Musketeers? – will come in handy in creating another version of the same video but this time with a different focus. This is a valuable way to call those other keywords to action—“One for All and All for One”. Use the additional keywords you collected to optimize a different copy of your video which will end up having a different focus. We call this modified duplication “Multiple Deployments” of the same video content. |
Make a copy of the same video, but when you submit it to the various hosting sites change some of the Optimization Factors. Each Deployment of the video can utilize a different Title, Keyword set, and different Description text to match. If these terms or concepts don’t make sense, then you may want to review the Video SEO Video Optimization step in this article on Video SEO Campaigns. Video SEO Distribution and Searches These techniques not only give you more volume on the web, but can allow your video to be found by different customers that use different searches. Who knows, the exact type of customers that really get charged up by your videos, may be searching for a totally different set of keywords than you thought at first. When/if you figure that out (part of the Evaluation step), this technique lets you react to that new information and publish a new set of Video Deployments that address that need without having to film another video. Again, we call this technique using different Deployments of the same video footage. Video SEO Distribution Deployments Depending on how much you will be monitoring the leads you get (and which exact video deployment they came from) you may only want to make very subtle changes per deployment. If your chosen methodology allows you to monitor leads closely, it is wise to have different URL’s be the landing pages (web pages pointed to by the video) so you can track the number of visits inspired by each different video deployment. Another methodology used for a different phase of your campaign affords you to make massive changes to your Keywords, Titles and Description text. Use this methodology if you are not sure yet how to best narrow your focus. But... for the sake of all of us in the video community, please use Optimization text that relates at least a little bit to the content of the video itself, not just to fish for response rates to certain keywords — the practice of this kind of “fishing” is called Spamming and is frowned upon by the community and could cause your videos and/or account to be shut down. Video SEO Distribution Formats Another important technique is to make different deployments by changing the file type. This overcomes some video hosting site’s objections to multiple videos with the same content (what we call different deployments). Most sites will accept your videos in different formats, so you can save and export the video into 3 different formats and upload with different Keywords, Titles, etc. and not be in any violation of the hosting site’s rules. Keep reading for the next segment on Video SEO Evaluation or Tracking... |