Video SEO Defined - Secret to Online Marketing Success!
Video SEO Defined
What is Video SEO?
How does it improve my Online Marketing?
Video SEO Defined - A Simple Definition
Video SEO involves the Science and Art of causing a video to have a high search engine ranking on the Internet. Along with this high search engine ranking is the implied direction of web traffic from the video to the video owner’s web presence. The combination of these elements will greatly improve your online marketing effectiveness.
Video Search Engine Optimization (Video SEO) “...at this time, Video SEO is still in its infancy,
but with the current maturation of the Web and its
practitioners, the advancement of this methodology
will be at a much faster rate than traditional SEO has been.
This is Online Marketing’s ‘Ace in the Hole’”
These Search Engine Rankings matter not only within the various video hosting sites like YouTube (YouTube Search), but outside of them as well as in Google, Yahoo! or other standard non-video specific Internet Search Engines.
Videos and their power to persuade and inform are changing the landscape of the web known as “the webscape”. The increase of available bandwidth and other technologies makes this possible, but not many could have anticipated the rise in Web-Presented Video’s popularity.
Video SEO Defined - The Web’s Future
Videos are the web’s future. There is more time spent watching videos online than anyone could have anticipated. This dramatic shift of focus is growing more and more as the seconds tick by. Let's look at some staggering facts here, and compare them to just 2 years ago so you can see the dramatic growth!
comScore, Inc., a company that measures the digital world, reported that in the month of December 2008, there were 14.3 Billion Videos viewed by Americans — that’s in a single month!
The same company reports that for the month of November of 2009 it had jumped to 31 Billion videos viewed. Check out some other amazing factoids from this report (the updated November 2009 factoids will be listed in Red):
78.5% of the total U.S. Internet audience viewed online video. 84.8% in 2009.
The average online video viewer watched more than 5 hours of video (in one month!). 12.2 hrs. per viewer in 2009!
98.9 million viewers watched 5.9 Billion videos on YouTube (that’s 59.2 videos per viewer in one month!) 128.1 million viewers watched more than 12 billion videos on YouTube.com (94.3 videos per viewer).
The duration of the average online video was 3.2 minutes, by Nov. 2009 the avg. video length had grown to 4 min.
Video SEO Defined - Improve Your Online Marketing
The advancement of Video SEO techniques along with the popularity of Video on the Web has proven to be a potent phenomenon that if utilized correctly should be the leading motivator of web traffic in the future.
While most industries are not yet utilizing the power of web-based videos to motivate and drive traffic to their web presence, some are catching on and dominating their market. You too can use the power of search engine optimized videos to improve your online marketing efforts.
Video SEO Defined - Dominate Your Market
Where traditional search engine marketing efforts (SEO) have proven unfruitful in the past, Video SEO or Video Search Engine Marketing can offer another entrance to the all important search engine ranking page. Your video submission may very well knock off that competitor that seemed unbeatable in the past.
Consider this: even if you’ve been successful at getting your website to rank as number one for a particular search, wouldn’t it be even better to dominate the top two listings with your website and a video that links to your website? Add additional videos ranking third and fourth and where do you think that puts your competition? Yep, they’ll be buried “below the fold” or even pushed to page two!
If you are not using Video to drive traffic to your site(s) your competition will be – and soon. Will you surrender the webscape to them or will you stake your claim now? Bolster your online marketing efforts with search engine marketing techniques using videos.
Video SEO Defined and Video Leads Online
At Video Leads Online we offer Video SEO services to help you gain ranking on the Web. We will put together a Video SEO plan for your company that will drive your ranking higher and drive motivated, targeted leads to your website.
If you are ready to make your move, contact us now before your competition makes it even harder for you to be seen on the Web.
